Disciplinary English
Résumé de section
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Tutor: Dr.Ben Abid Farid
Phone Number: 06. 70.41.80.69
E-mail: farid.benabid@univ-biskra.dz -
* Familiarize students with essential marketing language and concepts used in professional settings.
* Improve students’ comprehension and analysis of marketing materials, including ads, articles, and business reports.
* Develop students’ oral communication and presentation abilities for marketing scenarios such as product launches, campaigns, and negotiations.
* Strengthen students’ writing skills to create clear, persuasive, and professional marketing content, emails, and brief reports.
* Boost students’ confidence in spoken communication within real marketing environments.
* Encourage creative thinking and analytical skills through hands-on marketing activities and discussions.
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* Identify and accurately use key marketing terms and expressions.
* Comprehend and interpret marketing materials, including ads and promotional content, in English.
* Produce concise marketing texts such as product descriptions, promotional messages, and business emails.
* Present marketing strategies, campaigns, and market analyses clearly and confidently.
* Engage actively in marketing discussions and simulation activities in English.
* Utilize language skills to examine marketing cases and suggest practical solutions.
* Show improved fluency, precision, and confidence when communicating in marketing contexts in English.
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Students are expected to have:
- A basic knowledge of English grammar and vocabulary.
- The ability to understand and produce simple sentences in English (intermediate level).
- A general understanding of marketing concepts from previous courses.
- Motivation to actively participate in oral and written communication activities. -
The Student’s Performance on this course will be determined through one major approach. It is through the total score in the Tutor-Marked Assignments. Thus, the assessment in the course is made up of:
Tutor-marked Assignments
Coefficient: 01
Credits: 01
Overall hourly volume: 22hours and 30 minutes
Volume of personal work hours required/week: 1h30 A week
Evaluation modality: Test, homework and participation
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