Course Objectives

* Familiarize students with essential marketing language and concepts used in professional settings.

* Improve students’ comprehension and analysis of marketing materials, including ads, articles, and business reports.

* Develop students’ oral communication and presentation abilities for marketing scenarios such as product launches, campaigns, and negotiations.

* Strengthen students’ writing skills to create clear, persuasive, and professional marketing content, emails, and brief reports.

* Boost students’ confidence in spoken communication within real marketing environments.

* Encourage creative thinking and analytical skills through hands-on marketing activities and discussions.