Disciplinary English

Section outline

• Select section General

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  General

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  • Select activity Annonces

    

    Annonces Forum
• Select section Contact Information

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  Contact Information

  Tutor: Dr.Ben Abid Farid

  Phone Number: 06. 70.41.80.69
  
  E-mail: farid.benabid@univ-biskra.dz
• Select section Course Objectives

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  Course Objectives

  * Familiarize students with essential marketing language and concepts used in professional settings.

  * Improve students’ comprehension and analysis of marketing materials, including ads, articles, and business reports.

  * Develop students’ oral communication and presentation abilities for marketing scenarios such as product launches, campaigns, and negotiations.

  * Strengthen students’ writing skills to create clear, persuasive, and professional marketing content, emails, and brief reports.

  * Boost students’ confidence in spoken communication within real marketing environments.

  * Encourage creative thinking and analytical skills through hands-on marketing activities and discussions.
• Select section Learning Outcomes

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  Learning Outcomes

  * Identify and accurately use key marketing terms and expressions.

  * Comprehend and interpret marketing materials, including ads and promotional content, in English.

  * Produce concise marketing texts such as product descriptions, promotional messages, and business emails.

  * Present marketing strategies, campaigns, and market analyses clearly and confidently.

  * Engage actively in marketing discussions and simulation activities in English.

  * Utilize language skills to examine marketing cases and suggest practical solutions.

  * Show improved fluency, precision, and confidence when communicating in marketing contexts in English.
• Select section Pre-requisites

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  Pre-requisites

  Students are expected to have:
  - A basic knowledge of English grammar and vocabulary.
  - The ability to understand and produce simple sentences in English (intermediate level).
  - A general understanding of marketing concepts from previous courses.
  - Motivation to actively participate in oral and written communication activities.
• Select section Assessment Methods

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  Assessment Methods

  The Student’s Performance on this course will be determined through one major approach. It is through the total score in the Tutor-Marked Assignments. Thus, the assessment in the course is made up of:

   Tutor-marked Assignments

  Coefficient: 01

  Credits: 01

  Overall hourly volume: 22hours and 30 minutes

  Volume of personal work hours required/week: 1h30 A week

  Evaluation modality: Test, homework and participation
• Select section Lecture 01

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  Lecture 01

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    Lecture 01 File
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  Lecture 02

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    Lecture 02 File
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  Lecture 03

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    Lecture 03 File
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  Lecture 04

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    Lecture 04 File
• Select section Lecture 05

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  Lecture 05

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    Lecture 05 File
• Select section Homework

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  Homework

  • Select activity Homework

    

    Homework File