Résumé de section

  • Généralités

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  • DESCRIPTION OF THE MODULE

    • Module Description

      This module provides an advanced exploration of the digital economy, moving beyond traditional business boundaries to focus on high-growth, technology-driven ventures. Students will master the transition from analog to digital business models, exploring the lifecycle of digital products from initial innovation to global scalability.

      The course places a heavy emphasis on the "dual-engine" of digital success: aggressive customer acquisition balanced with robust digital risk management. By integrating digital ethics and resilience, the module prepares future entrepreneurs to build ventures that are not only profitable and scalable but also ethically sound and capable of withstanding the volatile cybersecurity landscape.

      Course Level: Master 2 (Final Year)

      Field: Management Sciences / Entrepreneurship

      Duration: Semester-based

      General Objectives of the Module

      Upon successful completion of this module, Master 2 students will be able to:

      1. Navigate the Digital Paradigm (Introduction & Innovation)

      • Define the core pillars of the digital economy.
      • Apply Innovation Frameworks to develop digital products that solve complex market problems.
      • Understand the role of disruptive technologies (AI, Cloud, IoT) in product development.

      2. Architect Scalable Digital Business Models

      • Design and evaluate diverse revenue streams, including SaaS, marketplaces, and platform-based models.
      • Analyze how digital architecture impacts value creation and capture.

      3. Optimize the Digital Customer Lifecycle

      • Master the AARRR Framework (Acquisition, Activation, Retention, Referral, Revenue).
      • Utilize data analytics to reduce Customer Acquisition Cost (CAC) and maximize Customer Lifetime Value (CLV).

      4. Execute Growth and Scalability Strategies

      • Develop strategies for rapid scaling while maintaining operational integrity.
      • Understand "Network Effects" and how to leverage them for market dominance.

      5. Build Digital Resilience and Manage Risk

      • Identify and mitigate digital risks, including cyber threats and data breaches.
      • Design "Resilience Frameworks" that allow a digital venture to recover quickly from technical or market disruptions.

      6. Uphold Digital Ethics and Governance

      • Navigate the complex ethical landscape of data privacy, algorithmic bias, and digital transparency.
      • Align business operations with international digital regulations (e.g., GDPR) and local startup frameworks.

  • Presentation of the professor and information about the module

    • The teacher: DJOUDI Hanane Page

      Dr.DJOUDI Hanane Senior Lecturer

    • Faculty: Economics, Commerce and Management Sciences

      Department: Commercial Sciences

      Target audience: Master 2nd year, Major: Entrepreneurship

      Module: Seminar on Digital Entrepreneurship projects

      Credit: 1

      Coefficient :1

      Duration: 25 h

      Learning Modality: Online/In-person

      Assessment Method: Continuous Assessment (100%)

      weeks Schedule: 14 week /Thursday: 08h00-09h30

      Teacher: DJOUDI Hanane

      Contact me at:  hanane.djoudi@univ-biskra.dz

      Availability: At the office, in the library of the faculty: Tuesday from 11h30 to 13h00

  • PREREQUISITES /PREREQUISITES TEST

  • MODULE PLAN

  • Chapter 1

  • Chapter 2

  • Chapter 3

  • Chapter 4

  • Chapter 5

  • Chapter 6

  • Chapter 7

  • QUIZ

  • FINAL TEST

  • REFERENCES

    • -       Aagaard, A. (2012). Digital Business Models: Driving Transformation and Innovation.

      -       Blank, S., & Dorf, B. (2012). The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company.

      -       Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation, and Practice.

      -       Chaffey, D., & Hemphill, T. (2019). Digital Business & E-Commerce Management.

      -       Christensen, C. M. (2016). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail.

      -       Dodson, I. (2016). The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns.

      -       Allen,J,P. (2019). Digital Entrepreneurship.

      -       Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.

      -       Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., & Papadakos, T. (2014). Value Proposition Design: How to Create Products and Services Customers Want.

      -       Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You.

      -       Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

      -       Van Der Pijl, P., Lokitz, J., & Solomon, L. K. (2016). Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation.