Module Description
This module provides an advanced exploration of the digital economy, moving beyond traditional business boundaries to focus on high-growth, technology-driven ventures. Students will master the transition from analog to digital business models, exploring the lifecycle of digital products from initial innovation to global scalability.
The course places a heavy emphasis on the "dual-engine" of digital success: aggressive customer acquisition balanced with robust digital risk management. By integrating digital ethics and resilience, the module prepares future entrepreneurs to build ventures that are not only profitable and scalable but also ethically sound and capable of withstanding the volatile cybersecurity landscape.
Course Level: Master 2 (Final Year)
Field: Management Sciences / Entrepreneurship
Duration: Semester-based
General Objectives of the Module
Upon successful completion of this module, Master 2 students will be able to:
1. Navigate the Digital Paradigm (Introduction & Innovation)
- Define the core pillars of the digital economy.
- Apply Innovation Frameworks to develop digital products that solve complex market problems.
- Understand the role of disruptive technologies (AI, Cloud, IoT) in product development.
2. Architect Scalable Digital Business Models
- Design and evaluate diverse revenue streams, including SaaS, marketplaces, and platform-based models.
- Analyze how digital architecture impacts value creation and capture.
3. Optimize the Digital Customer Lifecycle
- Master the AARRR Framework (Acquisition, Activation, Retention, Referral, Revenue).
- Utilize data analytics to reduce Customer Acquisition Cost (CAC) and maximize Customer Lifetime Value (CLV).
4. Execute Growth and Scalability Strategies
- Develop strategies for rapid scaling while maintaining operational integrity.
- Understand "Network Effects" and how to leverage them for market dominance.
5. Build Digital Resilience and Manage Risk
- Identify and mitigate digital risks, including cyber threats and data breaches.
- Design "Resilience Frameworks" that allow a digital venture to recover quickly from technical or market disruptions.
6. Uphold Digital Ethics and Governance
- Navigate the complex ethical landscape of data privacy, algorithmic bias, and digital transparency.
- Align business operations with international digital regulations (e.g., GDPR) and local startup frameworks.