الخطوط العريضة للقسم

    • -       Aagaard, A. (2012). Digital Business Models: Driving Transformation and Innovation.

      -       Blank, S., & Dorf, B. (2012). The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company.

      -       Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation, and Practice.

      -       Chaffey, D., & Hemphill, T. (2019). Digital Business & E-Commerce Management.

      -       Christensen, C. M. (2016). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail.

      -       Dodson, I. (2016). The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns.

      -       Allen,J,P. (2019). Digital Entrepreneurship.

      -       Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.

      -       Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., & Papadakos, T. (2014). Value Proposition Design: How to Create Products and Services Customers Want.

      -       Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You.

      -       Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

      -       Van Der Pijl, P., Lokitz, J., & Solomon, L. K. (2016). Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation.