Section outline

  • * Familiarize students with the essential structure, key elements, and strategic purpose of business plans in a global setting.

    * Equip students with the skills to carry out market research and financial assessments that underpin business planning.

    * Foster strategic and analytical thinking in designing and executing international business initiatives.

    * Integrate relevant financial and economic principles to support decisions in global trade and investment.

    * Strengthen students’ ability to express and present business concepts confidently and professionally in English.

    * Encourage teamwork and collaborative approaches to solving business challenges.

    * Develop students’ proficiency in business and financial English vocabulary.