ادارة استراتيجية (برنامج جديد)

Value Creation and Business Models

Value creation is the strategic objective of the firm, while the business model represents the system that makes value creation economically feasible. Without value creation, a firm cannot compete; without a business model, it cannot transform that value into profit. In today’s context, value creation is no longer limited to customer value alone, but extends to various stakeholders such as investors, partners, employees, and society, with particular emphasis on economic value added and customer perceived value. Furthermore, artificial intelligence and innovation play a growing role, especially within startups, as key drivers for developing new business models and enhancing the capacity to create sustainable value.

Value creation refers to a firm’s ability to offer products or services that provide benefits exceeding the costs of producing them, through the effective use of resources, capabilities, and activities. A business model, on the other hand, explains how this value is created, delivered, and captured economically by identifying target customers, the value offered, the ways of reaching them, and the mechanisms for generating revenue.

Thus, value creation represents the strategic dimension, while the business model constitutes the organizational and economic framework that enables this value to be transformed into tangible outcomes and sustainable performance.