تسيير إستراتيجي
- Teacher: Souad Malim
Value creation is the bedrock of business. It’s what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your solution.
Without creating a value for your business, your unique offering will be seen as just another commodity in the eyes of your target market.
Business Models (BM) is a tool that encompasses a set of concepts and their mutual relations rendering explicit the operating logic of a given enterprise. Accordingly, the BMC introduces nine predefined fields in a static approach to BM. Those fields are divided along four major areas as follows: (1) Product – value proposition; (2) Interface with clients – channels and relationship; (3) Infrastructure management – main resources and key activities; (4) Financial aspects – cost structure and sources of revenue.- Teacher: Samia Baissi
- Teacher: Soulef Rahal
