English for Specific Purposes master1 marketing

Section outline

• Select section General

  Collapse Expand

  General

  Collapse all Expand all

  • Select activity Annonces

    

    Annonces Forum
• Select section Syllabus

  Collapse Expand

  Syllabus

  • Select activity Syllabus

    

    Syllabus File
• Select section evaluation session

  Collapse Expand

  evaluation session

  • Select activity link

    

    link Chat
• Select section Introduction to ESP

  Collapse Expand

  Introduction to ESP

  • Select activity https://meet.google.com/ihp-sxmq-wbx

    

    https://meet.google.com/ihp-sxmq-wbx URL
  • Select activity lecture 1

    

    lecture 1 File
• Select section Introduction to marketing vocabulary

  Collapse Expand

  Introduction to marketing vocabulary

  • Select activity Lecture 2

    

    Lecture 2 File
  • Select activity practice

    

    practice Quiz
• Select section Digital marketing management

  Collapse Expand

  Digital marketing management

  • Select activity Homework

    

    Homework Assignment

    Opened: Wednesday, 26 March 2025, 12:00 AM

    Due: Monday, 21 April 2025, 9:59 AM

    

    answering following questions :

    • " marketing is an art " disccuss it in 10 lines .
    • how does technology affect the function of marketing ?
    • what are your qualifications that help you to become an expert in marketing?
  • Select activity practice

    

    practice Quiz

    Instructions:
    Fill in the blanks with the correct term from the box below. You can use each word only once. Then you have to translate the sentences into Arabic.

    Word Bank:
    SEO – Conversion – Target Audience – Bounce Rate – Content Marketing – PPC – Engagement – Influencer

    Sentences:

    1)    The company hired an ________ to promote their product to a large audience on Instagram.

    2)    Good ________ helps your website appear at the top of search engine results.

    3)    We need to define our ________ so we know who we’re creating ads for.

    4)    High-quality blog posts and videos are examples of ________.

    5)    Our ad campaign is based on a ________ model, where we only pay when someone clicks the ad.

    6)    If a visitor leaves the website quickly without clicking anything, it increases the ________.

    7)    We saw high levels of social media ________ on our recent post – many likes, shares, and comments.

    8)    The main goal of our landing page is to increase the ________ rate by getting more users to sign up.

  • Select activity LECTURE 3

    

    LECTURE 3 File
• Select section Use of different social media platforms

  Collapse Expand

  Use of different social media platforms

  • Select activity LECTURE 4

    

    LECTURE 4 File
  • Select activity practice 3

    

    practice 3 Quiz
• Select section Marketing email

  Collapse Expand

  Marketing email

  • Select activity lecture 5

    

    lecture 5 File
• Select section marketing reports

  Collapse Expand

  marketing reports

  • Select activity lecture 6

    

    lecture 6 File